Vamshidhar Reddy
About Vamshidhar Reddy
Vamshidhar Reddy serves as the Associate Manager of Online Marketing at HighRadius, where he has worked since 2020. He holds a B.Tech in Electrical and Electronics Engineering and an MBA in Marketing, and has extensive experience in digital marketing and account-based marketing platforms.
Work at HighRadius
Vamshidhar Reddy has held multiple positions at HighRadius, contributing to various aspects of marketing. He began his tenure as a Market Research Analyst - Trainee from 2012 to 2013, followed by a role as Market Research Analyst from 2013 to 2015. He then transitioned to a Digital Marketing Executive role from 2018 to 2019. Reddy served as Associate Lead - Marketing Automation from 2017 to 2018 and as Sr. Executive - Online Marketing from 2019 to 2020. Currently, he is the Associate Manager of Online Marketing, a position he has held since 2020.
Education and Expertise
Vamshidhar Reddy holds a Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from Christu Jyothi Institute of Technology and Science, where he studied from 2005 to 2009. He furthered his education by obtaining a Master of Business Administration (M.B.A.) in Marketing from the Institute of Public Enterprise, completing his studies from 2010 to 2012. His educational background supports his expertise in online marketing and account-based marketing strategies.
Marketing Skills and Responsibilities
In his current role as Associate Manager of Online Marketing, Vamshidhar Reddy manages Account Based Marketing platforms, specifically Rollworks and 6sense. He oversees marketing efforts targeting the North America Enterprise Market across all paid channels. His responsibilities include collaborating with core marketing functions to develop campaign concepts, custom content, and creative strategies tailored for regional named accounts.
Career Progression
Vamshidhar Reddy's career at HighRadius showcases a clear progression through various marketing roles. Starting as a trainee, he gained experience and advanced to positions with increasing responsibility, including roles focused on digital marketing and marketing automation. His current position as Associate Manager reflects his growth and accumulated expertise in online marketing strategies.