Karina Elise Portuondo
About Karina Elise Portuondo
Karina Elise Portuondo is a UX Writer and Content Designer with extensive experience in creative writing and content strategy, particularly in the fields of music and AI technologies. She has held various roles at notable companies, including Hinge and Google, and has contributed to projects focusing on GenZ, inclusion, and Trust & Safety.
Work at Hinge
Karina Elise Portuondo currently holds the position of UX Writer and Content Designer at Hinge, where she has been employed since 2022. In this role, she focuses on creating user-centered content that enhances the overall experience for Hinge users. Her work involves integrating effective content strategies that resonate with the platform's audience.
Experience at Google
Portuondo has been working at Google since 2013 as a Content & Character Designer and UX Writer, specializing in AI, bots, and large language models. Over her tenure of 11 years, she has contributed to various projects that leverage machine learning technologies to improve user interactions and engagement.
Previous Roles and Contributions
Prior to her current positions, Portuondo worked at several notable companies. She served as a Creative Associate at Grooveshark for 11 months in 2008, and as a Writer and Brand Planner at Young & Rubicam Group from 2009 to 2011. She also worked at Big Spaceship as a Writer and Strategist from 2011 to 2013, and at CONCENTRATE as a Creative Strategist and Content Creator from 2013 to 2014. Additionally, she was an Author at Chronicle Books from 2019 to 2022.
Education and Expertise
Karina Elise Portuondo earned her Bachelor's degree in Communications from the University of Florida, where she studied from 2006 to 2009. Her academic background supports her specialization in creative UX writing, particularly in the areas of music and AI technologies. She has developed expertise in content strategies that address contemporary issues such as gender identity and alternative relationships.
Achievements in Content Strategy
Portuondo has played a significant role in developing content strategies that focus on Trust & Safety, particularly in reporting and verification flows. She collaborated with marketing teams to create a voice guide that integrates essential content strategies aimed at GenZ and inclusion, demonstrating her commitment to addressing diverse user needs.