Rose Boulé
About Rose Boulé
Rose Boulé is the Director of Demand Generation at HireVue, where she has over 10 years of experience in digital marketing and account-based marketing in a B2B software environment. She previously held various marketing roles at companies such as Brightcove, QuickPivot, and TJX, and has a Bachelor of Science degree from Syracuse University.
Current Role as Director of Demand Generation
Rose Boulé currently serves as the Director of Demand Generation at HireVue, a position she has held since 2023. In this role, she focuses on developing and implementing strategies to drive demand for HireVue's products and services. Her responsibilities include overseeing marketing initiatives that enhance brand visibility and lead generation efforts. She operates from Boston, Massachusetts, in a remote capacity.
Previous Experience at HireVue
Prior to her current role, Rose Boulé worked at HireVue as a Senior Manager of Account-Based Marketing (ABM) and Analytics from 2022 to 2023. In this position, she was responsible for deploying a cross-channel ABM marketing mix aimed at enhancing brand awareness and generating leads. Additionally, she served as a Senior Digital Marketing Manager at HireVue from 2020 to 2022, where she contributed to various digital marketing strategies.
Background in Digital Marketing
Rose Boulé has over 10 years of experience in digital marketing and account-based marketing within a B2B software environment. Her career includes various roles that have equipped her with a comprehensive understanding of marketing strategies and analytics. She has successfully built a global ABM model, creating intent and firmographic-based target account lists for multiple regions.
Education and Academic Background
Rose Boulé studied at Syracuse University, where she earned a Bachelor of Science (BS) degree. Her academic focus included Marketing, Management, and Public Communication Studies. She also attended Clarence High School prior to her university education.
Professional Experience Overview
Throughout her career, Rose Boulé has held various positions in marketing and analytics. She worked at companies such as Brightcove, where she was a Senior Digital Campaign Manager and a Digital Campaign Manager, and at QuickPivot as an Account Executive and Marketing Analyst. Her early career included an internship at Graphic Controls as a Transactional Media Marketing Intern and a role as a Senior Growth Marketer at ezCater.