Rose Morabito
About Rose Morabito
Rose Morabito is a Senior Digital Marketing Manager with over six years of experience in digital marketing and account-based marketing in the B2B software sector. She has held various positions at notable companies, including Brightcove and ezCater, and has a Bachelor of Science degree from Syracuse University.
Current Role at HireVue
Rose Morabito currently serves as the Senior Digital Marketing Manager at HireVue, a position she has held since 2020. In this role, she focuses on developing and executing digital marketing strategies that align with the company's goals. Her responsibilities include managing campaigns, analyzing performance metrics, and optimizing marketing efforts to drive engagement and lead generation. Rose works remotely from Boston, MA.
Previous Experience in Digital Marketing
Before joining HireVue, Rose held several positions in digital marketing. She worked at ezCater as a Senior Growth Marketer for 8 months in 2020, where she contributed to growth strategies. Prior to that, she was a Senior Digital Campaign Manager at Brightcove from 2018 to 2019, and before that, she served as a Digital Campaign Manager at the same company from 2015 to 2018. Her experience spans various aspects of digital marketing, including campaign management and analytics.
Educational Background
Rose Morabito studied at Syracuse University, where she earned a Bachelor of Science (BS) degree. Her academic focus included Marketing, Management, and Public Communication Studies. Additionally, she attended Clarence High School, laying the foundation for her future studies and career in marketing.
Account-Based Marketing Expertise
Rose has developed a comprehensive Global Account-Based Marketing (ABM) model, which includes creating intent and firmographic-based target account lists for five regions. She has implemented a cross-channel ABM marketing mix to enhance brand awareness and increase lead volume and pipeline. Her expertise in ABM is supported by over 6 years of experience in digital marketing within a B2B software environment.
Early Career Experience
Rose began her career as a Student Computer Consultant at Syracuse University, where she worked from 2009 to 2013. She then gained experience as a Transactional Media Marketing Intern at Graphic Controls from 2011 to 2012. Following that, she participated in the Merchandising Executive Development Program at TJX for 2 months in 2013. These early roles contributed to her foundational skills in marketing and analytics.