Rose Morabito Boulé
About Rose Morabito Boulé
Rose Morabito Boulé serves as the Senior Manager of ABM and Analytics at HireVue, where she specializes in account-based marketing and digital marketing strategies. She has a diverse background in marketing roles across various companies, including ezCater, Brightcove, and QuickPivot.
Current Role at HireVue
Rose Morabito Boulé serves as the Senior Manager of ABM and Analytics at HireVue. She has been in this position since 2022, working remotely from Boston, MA. In her current role, she specializes in account-based marketing methodologies and digital marketing channels aimed at driving pipeline growth. She has developed a Global ABM model that includes intent and firmographic-based target account lists for five regions. Additionally, she has deployed a cross-channel ABM marketing mix to enhance brand awareness and lead generation.
Previous Experience at HireVue
Before her current role, Rose worked at HireVue as a Senior Digital Marketing Manager from 2020 to 2022. During her tenure, she focused on digital marketing strategies and contributed to the company's marketing initiatives. Her experience at HireVue has reinforced her expertise in digital marketing and account-based marketing.
Career Background and Roles
Rose Morabito Boulé has a diverse career background in marketing and analytics. She worked at ezCater as a Senior Growth Marketer for eight months in 2019, and prior to that, she held various roles including Account Executive and Marketing Analyst at QuickPivot from 2013 to 2015. She also served as a Senior Digital Campaign Manager at Brightcove from 2018 to 2019 and as a Digital Campaign Manager from 2015 to 2018. Additionally, she completed a Transactional Media Marketing Internship at Graphic Controls in 2011 and participated in the Merchandising Executive Development Program at TJX in 2013.
Education and Qualifications
Rose Morabito Boulé studied at Syracuse University, where she earned a Bachelor of Science (BS) degree. Her academic focus included Marketing, Management, and Public Communication Studies. She also attended Clarence High School prior to her university education. Her educational background has provided her with a solid foundation in marketing principles and strategies.
Skills and Specializations
Rose specializes in account-based marketing methodologies and digital marketing channels. Her expertise includes developing targeted marketing strategies that drive pipeline growth and enhance brand awareness. She has experience in creating intent and firmographic-based target account lists, as well as deploying cross-channel marketing mixes to optimize lead generation efforts.