Sophie Rayers
About Sophie Rayers
Sophie Rayers serves as the Vice President of Global Demand Generation and Field Marketing at HireVue, where she has worked since 2021. With over sixteen years of experience in the technology industry, she has held various marketing roles across multiple regions, demonstrating a strong commitment to mentoring and team leadership.
Current Role at HireVue
Sophie Rayers serves as the Vice President of Global Demand Generation and Field Marketing at HireVue, a position she has held since 2021. In this role, she is responsible for developing demand generation strategies and operationalizing integrated marketing plans. She leads a team of 12 marketers across the US, EMEA, and APAC regions, focusing on driving growth and enhancing market presence.
Previous Experience at HireVue
Prior to her current role, Sophie Rayers worked at HireVue as the Senior Director of International Marketing from 2020 to 2021. She also held the position of Director of Marketing, International from 2018 to 2020. During her tenure, she contributed to the company's marketing strategies and initiatives in a remote capacity from the United Kingdom.
Experience at Brightcove
Sophie Rayers worked at Brightcove from 2012 to 2018, where she held multiple roles including Northern Europe Marketing & SEM Manager and Director of Marketing for EMEA & LATAM. Her experience at Brightcove spanned six years, during which she focused on marketing strategies across various regions, including Europe and Latin America.
Career Background in Technology Marketing
Sophie Rayers has over sixteen years of experience in the technology industry, with a proven track record of driving growth for global firms. She has worked in various marketing roles across multiple regions, including the US, EMEA, MENA, APAC, and LATAM. Her career includes positions at Quest Software and Webtrends, where she managed marketing efforts and product marketing initiatives.
Education and Mentorship
Sophie Rayers studied Law at the University of Kent, achieving her LLB Hons from 2004 to 2007. She is also an active mentor and coach, emphasizing the importance of investing in people. Her educational background and commitment to mentorship contribute to her leadership style and her ability to develop successful working relationships within cross-functional teams.