Colleen Casey Carson
About Colleen Casey Carson
Colleen Casey Carson is a Search Manager with a Bachelor of Arts in English Language and Literature from Southern Illinois University. She has extensive experience in digital marketing, having held various roles in companies such as Groupm, Hobsons, and Hlk since 2018.
Current Role at HLK
Colleen Casey Carson has been serving as a Search Manager at HLK since 2018. In this role, she oversees search marketing strategies and campaigns, focusing on optimizing performance and driving results for clients. Her experience in search management contributes to the agency's ability to deliver effective digital marketing solutions.
Previous Experience in Digital Marketing
Before joining HLK, Colleen held various positions in the digital marketing field. She worked as a Search Manager at GroupM from 2007 to 2013, where she gained extensive experience in managing search campaigns. Additionally, she served as a Paid Search Analyst at Hobsons from 2013 to 2016 and as a Lead, Paid Search at Iprospect for five months in 2016. These roles have equipped her with a comprehensive understanding of paid search strategies.
Educational Background
Colleen studied at Southern Illinois University, Carbondale, where she earned a Bachelor of Arts degree in English Language and Literature. Her studies spanned from 2001 to 2006, providing her with a strong foundation in communication and analytical skills, which are essential in her current role in digital marketing.
Career Progression
Colleen's career in digital marketing began as a Research Specialist at Impact Group from 2006 to 2007. She then transitioned to various roles, including Senior Paid Media Manager at Evolve Digital Labs and Freelance Digital Marketing Consultant at Pan Galactic Digital. This progression highlights her adaptability and expertise in the field of digital marketing.
Short-Term Roles and Contributions
In addition to her long-term positions, Colleen has taken on short-term roles that have contributed to her professional development. She worked as a Senior SEM Product Specialist at Mindstream Interactive for one month in 2016. These experiences have further enhanced her skills in search engine marketing and digital strategy.