Melissa Marcelletti
About Melissa Marcelletti
Melissa Marcelletti serves as the Director of SEO and Analytics in Decision Sciences. She has extensive experience in analytics and reporting, having worked in various roles across multiple organizations, including TEAM LEWIS and HLK.
Current Role at TEAM LEWIS
Melissa Marcelletti serves as Vice President at TEAM LEWIS since 2021. In this role, she focuses on leading initiatives that enhance performance marketing and analytics. Her responsibilities include overseeing strategic projects that integrate data analysis with marketing efforts, contributing to the company's growth in the Boston, Massachusetts area.
Previous Experience at HLK
Prior to her current position, Melissa worked at HLK as Senior Analytics Manager and Group Lead in Decision Sciences from 2018 to 2021. During her tenure, she collaborated with various practice groups to implement automation and cohesive reporting systems. This work aimed to enhance the value delivered to clients through improved analytics and reporting capabilities.
Education and Certifications
Melissa holds a Bachelor's degree in Public Relations and Speech Communications from the University of South Carolina, completed in 2008. She also earned a Master of Business Administration (M.B.A.) in Business Administration and Marketing from The Citadel in 2009. Additionally, she obtained a Data Science Professional Certificate from Harvard University in 2020. Melissa is certified in SEMrush for both content and technical SEO, as well as in Google Analytics and Adobe Analytics.
Background in Public Affairs and Internships
Melissa's early career included roles in public affairs and internships. She worked as a Public Affairs Student Hire at the U.S. Army Corps of Engineers in 2009. Prior to that, she served as an Intern at the National College of District Attorneys in 2007. She also held a position as a Public Relations Graduate Intern at the Medical University of South Carolina in 2009, gaining valuable experience in communications and public relations.
Achievements in Analytics and Reporting
In her current and previous roles, Melissa has developed comprehensive reporting systems that combine various data sources and apply statistical analysis. She led the creation of new analytics deliverables, including interactive dashboards and data-driven strategic reports, aligning results with business objectives. Her contributions have significantly impacted performance insights and strategic decision-making.