Melissa Sears
About Melissa Sears
Melissa Sears is a Direct Response Assistant Media Buyer at HLK, where she has worked since 2021. She has a background in advertising and media, with previous roles at various companies including Public Media Marketing Inc. and Pinnacle Advertising.
Current Role at HLK
Melissa Sears holds the position of Direct Response Assistant Media Buyer at HLK, where she has been employed since 2021. In this role, she focuses on developing and executing direct response media strategies. Her responsibilities include analyzing media performance and optimizing campaigns to achieve client objectives. Her experience in media buying contributes to the effectiveness of HLK's advertising initiatives.
Previous Experience in Media and Marketing
Prior to her current role, Melissa Sears accumulated diverse experience in media and marketing. She worked at Pinnacle Advertising as an Associate Media Coordinator from 2019 to 2021, where she coordinated media campaigns. Earlier, she served as a Media Assistant at Rhea + Kaiser from 2018 to 2019. Her career began with internships, including a role as a Marketing Intern at UWM Manfred Olson Planetarium and an Account Executive Intern at Moon Landing, Inc.
Educational Background in Advertising and Public Relations
Melissa Sears studied at the University of Wisconsin-Milwaukee, where she concentrated in Advertising and Public Relations, earning a degree in Journalism, Advertising and Media Studies (JAMS) from 2014 to 2017. She also attended the College of DuPage, where she completed a General Education Associates Degree from 2012 to 2014. Her educational background provides a strong foundation for her career in media and marketing.
Internship Experience
Melissa Sears has completed several internships that contributed to her professional development. She interned at Kathy's House as a Communications Intern from 2016 to 2017, where she gained experience in communications strategies. Additionally, her internship at UWM Manfred Olson Planetarium from 2016 to 2017 allowed her to apply her marketing skills in a practical setting. These roles helped her build a diverse skill set in media and communications.