Rachel Gregory
About Rachel Gregory
Rachel Gregory is a Senior Media Strategist with over nine years of experience in media, advertising, and marketing. Known for her strategic thinking and strong communication skills, she has held various roles in notable agencies and organizations, including HLK and the Advertising Club of Richmond.
Current Role at HLK
Rachel Gregory serves as a Senior Media Strategist at HLK, a position she has held since 2022. In this role, she applies her strategic and creative thinking skills to develop effective media strategies. Her responsibilities include managing media campaigns and ensuring alignment with client objectives. Gregory's experience at HLK also includes a previous role as a Media Strategist from 2021 to 2022, where she further honed her expertise in media planning and execution.
Previous Experience in Media and Marketing
Prior to her current position, Rachel Gregory accumulated extensive experience in media and marketing. She worked at ndp agency as a Media Coordinator from 2016 to 2018 and as a Junior Media Buyer from 2018 to 2019. Additionally, she served as a Media Planner at POOLHOUSE from 2019 to 2020 and as a Media Buyer at HLK for four months in 2021. This diverse background has equipped her with over nine years of experience managing multi-million dollar accounts in the media and advertising sectors.
Leadership Roles at Advertising Club of Richmond
Rachel Gregory held multiple leadership positions at the Advertising Club of Richmond. She served as President from 2016 to 2017 and as Past President from 2017 to 2018. During her tenure, she contributed to the club's initiatives and growth, including her role as Social Media Content Strategist and Membership Chair from 2014 to 2016. These positions allowed her to develop her communication skills and strategic thinking in a collaborative environment.
Educational Background in Marketing
Rachel Gregory earned her Bachelor of Business Administration with a focus on Marketing from Radford University, where she studied from 2007 to 2011. This academic foundation provided her with essential knowledge and skills that she has applied throughout her career in media and marketing.
Career Development and Passion for Growth
Rachel Gregory is known for her strong passion for continuous career growth and improvement. Throughout her career, she has actively sought opportunities to enhance her skills and expand her expertise in media strategy and marketing. This commitment to professional development has been a key factor in her successful career trajectory.