Alejo Villalonga
About Alejo Villalonga
Alejo Villalonga serves as the Head of Marketing at HOKALI, bringing extensive experience in brand development and digital marketing. His previous roles include leadership positions at OLX Autos and various creative director roles in advertising agencies.
Current Role at HOKALI
Alejo Villalonga serves as the Head of Marketing at HOKALI, a position he has held since 2021. In this role, he focuses on brand development and digital marketing strategies. His responsibilities include enhancing customer engagement and utilizing analytics to drive marketing initiatives. He has contributed to the company's growth by implementing customer-centric approaches that aim to deliver measurable results.
Previous Experience at OLX Autos
Before joining HOKALI, Alejo Villalonga worked at OLX Autos for a total of two years, holding two significant positions. He was the Global Brand Marketing Lead from 2022 to 2023 and the Regional Brand Marketing Lead from 2020 to 2023. In these roles, he was responsible for developing and executing marketing strategies that strengthened the brand's presence in various markets.
Creative Leadership in Advertising
Alejo has extensive experience in creative roles within the advertising industry. He worked as an Art Director at McCann for one year in 2013-2014. Following that, he served as Creative Director at Socialive Argentina from 2014 to 2017, and at Webar Interactive from 2017 to 2020. He also held a Creative Director position at 361 Argentina for seven months in 2020, where he led creative teams and projects.
Educational Background
Alejo Villalonga studied at the Asociación Argentina de Publicidad, where he completed a program in Publicidad from 2010 to 2013. He also attended the Escuela Superior de Creativos Publicitarios, achieving a Posgrado in Planning in 2017. His education has equipped him with the skills necessary for effective brand development and marketing strategies.
Specialization and Industry Experience
Alejo specializes in brand development, digital marketing, analytics, and customer engagement. He has worked across various industries, including FMCG, education, healthcare, beauty, automotive, and both traditional and digital banking. His diverse experience allows him to apply a customer-centric approach to marketing, focusing on delivering measurable results and enhancing market position.