Dev Mahtani
About Dev Mahtani
Dev Mahtani is a Performance Marketing Manager with a background in international economics and extensive experience in marketing analytics and lead generation across various markets. He has worked at notable companies such as Holidu and 180 Degrees Consulting, contributing to significant improvements in B2B marketing performance.
Current Role as Performance Marketing Manager
Dev Mahtani currently holds the position of Performance Marketing Manager at Holidu, where he has been employed since 2023. In this role, he oversees lead generation setup across multiple markets, including DACH, IT, Iberia, GR, and FR. His responsibilities include optimizing paid search and developing an integrated, data-driven user journey. He focuses on initiatives in Display, LinkedIn Ads, and emerging campaign types to enhance marketing effectiveness.
Previous Experience at Holidu
Prior to his current role, Dev Mahtani worked at Holidu as a Junior Performance Marketing Manager from 2022 to 2023 and as a Performance Marketing Intern from 2021 to 2022. During his time as Junior Performance Marketing Manager, he contributed to a significant increase in lead volume in the B2B sector by restructuring campaigns to deliver personalized content. His internship provided foundational experience in performance marketing strategies.
Consulting and Analytics Background
Dev Mahtani has experience in consulting and analytics, having worked at 180 Degrees Consulting as a Consultant from 2018 to 2020 and as Partnerships Director for 5 months in 2020. He also served as a Strategy & Marketing Analytics professional at SI TIX in 2021. These roles involved strategic planning and marketing analysis, contributing to his expertise in performance marketing.
Educational Background in Economics
Dev Mahtani studied at Università Bocconi, where he earned a Bachelor of Science in International Economics from 2017 to 2020. He also completed his International Baccalaureate Diploma at Li Po Chun United World College of Hong Kong from 2015 to 2017. His education has provided him with a strong foundation in economic principles and analytical skills relevant to his career in marketing.
Internship Experience at Financial Institutions
In 2018, Dev Mahtani gained internship experience at Morgan Stanley as an ISG Spring Intern for one month in London and at KPMG as a Work Placement for one month. These internships allowed him to develop skills in financial services and consulting, further enhancing his professional profile.