Sascha Tiede
About Sascha Tiede
Sascha Tiede is the Director of Performance & Data at Holtzbrinck Publishing Group, bringing over 15 years of experience in digital and e-commerce strategies. He has held various marketing leadership roles at notable companies including Keller Sports GmbH and ProSiebenSat.1 Digital GmbH.
Current Role at Holtzbrinck Publishing Group
Sascha Tiede serves as the Director of Performance & Data at Holtzbrinck Publishing Group. He has held this position since 2022, contributing to the company's strategic initiatives in performance marketing and data analytics. His role involves overseeing the performance metrics and data-driven strategies that enhance the company's digital presence and marketing effectiveness.
Previous Experience in Performance Marketing
Before joining Holtzbrinck Publishing Group, Sascha Tiede accumulated extensive experience in performance marketing. He worked at Keller Sports GmbH as the Head of Performance Marketing from 2017 to 2019. Prior to that, he held multiple roles at Westwing Home & Living, including Head of Online Marketing and Head of Performance Marketing, where he focused on enhancing online visibility and customer engagement.
Educational Background in Marketing
Sascha Tiede studied at Hochschule Albstadt-Sigmaringen, where he achieved a degree in Betriebswirtschaft with a focus on Marketing. His education spanned from 1998 to 2005, providing him with a solid foundation in business and marketing principles that he has applied throughout his career.
Diverse Marketing Expertise
With over 15 years of experience, Sascha Tiede specializes in a variety of marketing disciplines. His expertise encompasses traditional marketing channels such as TV, Out-of-Home, and Print Advertising, as well as digital marketing strategies including SEO, social media, and mobile marketing. This diverse skill set enables him to develop comprehensive marketing strategies that cater to both market leaders and startups.
Passion for Cycling and Outdoor Activities
Outside of his professional endeavors, Sascha Tiede has a passion for cycling. He enjoys exploring the Bavarian mountain landscape on a race bike, combining his love for outdoor activities with an active lifestyle. This interest reflects his appreciation for both physical fitness and the natural environment.