HomeShop18
HomeShop18 is a large retail company founded in 2008, specializing in home shopping, e-commerce, and television, with headquarters in Noida, Uttar Pradesh, India.
Company Overview
HomeShop18 is a large retail company founded in 2008, specializing in home shopping, e-commerce, television, and online shopping. The company operates from its headquarters in Noida, Uttar Pradesh, with a significant presence in Bangalore, Karnataka. With a team size of 561, HomeShop18 has established itself as a key player in the retail industry, focusing on delivering a diverse range of products to consumers.
E-Commerce Services
HomeShop18 offers a comprehensive e-commerce platform that features an impressive portfolio of over 14 million SKUs across various categories. The company introduced mobile shopping in 2013, enhancing the shopping experience for consumers in India. This innovation allowed customers to access products conveniently through their mobile devices, reflecting the company's commitment to adapting to changing consumer behaviors.
Logistical Reach
HomeShop18 has developed a logistical network that extends to over 3000 locations across India. This extensive reach enables the company to efficiently deliver products to a wide customer base, ensuring that consumers have access to a variety of items regardless of their geographic location. The logistical capabilities support the company's growth in the retail sector.
Audience Engagement
As of June 2013, HomeShop18 reached a monthly audience of 8.1 million unique visitors, demonstrating significant engagement with consumers. The company experienced a year-on-year growth of 119.4%, indicating a strong upward trend in its audience reach. This growth reflects the effectiveness of HomeShop18's marketing strategies and its ability to attract and retain customers in a competitive market.
Industry Sector
HomeShop18 operates within the retail industry, focusing on home shopping and e-commerce. The company leverages television and online platforms to reach consumers, providing a multi-channel shopping experience. Its position in the retail sector highlights its role in transforming how consumers shop in India, particularly through innovative approaches like mobile shopping.