Andrew Krupansky
About Andrew Krupansky
Andrew Krupansky serves as the Head of Growth Marketing at Hometap, where he has worked since 2020. He brings extensive experience in various marketing disciplines and a strong background in marketing analytics.
Work at Hometap
Andrew Krupansky has been serving as the Head of Growth Marketing at Hometap since 2020. In this role, he has developed and executed the company's demand generation strategy. His focus includes optimizing paid marketing and lifecycle channels to enhance customer engagement and acquisition. Hometap, based in Boston, Massachusetts, specializes in providing homeowners with access to their home equity without taking on debt.
Previous Experience in Marketing
Before joining Hometap, Andrew worked at ezCater as the Head of New Channel Development and Marketing Strategy from 2019 to 2020. He also held the position of Head of Partnerships and New Channels at Wayfair from 2015 to 2019. His experience in these roles has equipped him with a comprehensive understanding of various marketing disciplines, including SEM, paid social, and affiliate marketing.
Background in Finance
Andrew began his career in finance, working as an Investment Banking Associate/Analyst at BMO Capital Markets from 2009 to 2013. This four-year experience in New York provided him with a solid foundation in financial analysis and strategic decision-making, which he later applied in his marketing roles.
Education and Expertise
Andrew holds a Bachelor of Arts degree in International Relations from Brown University. His academic background, combined with his extensive experience in marketing analytics and attribution, supports his ability to make data-driven decisions in his current role.
Career Progression
Andrew's career includes a variety of roles that emphasize growth and strategy. After his time at BMO Capital Markets, he worked at IGT as Manager of Sales Growth Strategy and Analytics from 2013 to 2015. His diverse experiences across different industries have contributed to his expertise in marketing and analytics.