Penelope Llinas
About Penelope Llinas
Penelope Llinas is a Growth Marketing professional currently working at Hopper in Madrid, Spain, with extensive experience in marketing roles at Shopee, DataGalaxy, and L'Oréal.
Company
Penelope Llinas currently works at Hopper as a Growth Marketing professional in Madrid, Community of Madrid, Spain. She has previously held positions at Shopee, DataGalaxy, and L'Oréal, demonstrating a broad range of marketing experience across various sectors and geographic locations.
Title
Penelope Llinas holds the title of Growth Marketing at Hopper. In this role, she focuses on expanding the company's market presence and driving user engagement through strategic marketing initiatives.
Education and Expertise
Penelope Llinas has a diverse educational background. She holds an MBA from INSEAD, completed in 2021. Additionally, she holds Bachelor of Science degrees in Industrial Engineering from both Grenoble INP - UGA and Universidad de Los Andes. Her technical skills are augmented by her fluency in English and Spanish, and advanced proficiency in French.
Professional Background
Over her career, Penelope Llinas has accumulated extensive experience in growth and product marketing. She has worked at Hopper, where she led international expansion efforts and improved profitability through strategic initiatives. At Shopee, she served as Growth Marketing Lead for Europe. Her experience also includes roles at DataGalaxy as a Product Marketing Manager and a long tenure at L'Oréal where she held various marketing positions across different locations.
Achievements at Hopper
At Hopper, Penelope Llinas led the international expansion team, significantly increasing monthly active users in Spain, France, and the UK. She improved payback profitability by 32 percentage points through initiatives like Flash Sales and Referral programs. Additionally, she set and achieved Return on Ad Spend (ROAS) goals, ensuring incremental growth across both paid and organic channels. Penelope collaborated with central and international teams using Agile Sprints on Jira-Confluence to drive all growth activities.