Sam Choi
About Sam Choi
Sam Choi is the User Acquisition Lead at Hopper in Montreal, Quebec, Canada, with extensive experience in managing multi-million dollar budgets and specializing in digital advertising and data analytics.
User Acquisition Lead at Hopper
Sam Choi currently serves as the User Acquisition Lead at Hopper, located in Montreal, Quebec, Canada. He has held this position since moving from his previous role as Sr. User Acquisition Manager at the same company, which he occupied from 2021 to 2022. In this role, he focuses on driving user growth through paid acquisition strategies.
Previous Roles in User Acquisition
Before joining Hopper, Sam Choi worked at Life360 as a User Acquisition Manager from 2019 to 2021 in San Francisco, California. Prior to this, he served at AnchorFree as a Senior User Acquisition Analyst for 5 months in 2019 and before that as a User Acquisition Analyst from 2018 to 2019 for 11 months in Redwood City, CA. His career in user acquisition began with a role as a User Acquisition Specialist at Touch of Modern from 2017 to 2018 in the San Francisco Bay Area.
Educational Background
Sam Choi earned a Bachelor of Science (B.S.) degree in Psychology from the University of California, Davis. He attended the university from 2012 to 2017. His education has provided a strong foundation in understanding human behavior, which assists in his current role in user acquisition.
Specialization in Paid Acquisition Strategies
Sam specializes in managing multi-million dollar monthly budgets at B2C app startups. He has extensive experience in running paid acquisition campaigns on platforms like Facebook, Google, and TikTok. His expertise includes mobile measurement attribution using tools such as Appsflyer, Kochava, and Adjust.
Proficiency in Data Analytics and Automation
Sam is proficient in data analytics techniques including LTV, payback, cohort analysis, incremental lift, and budget forecasting. He utilizes SQL for marketing-related tasks and has intermediate skills in web attribution, DSPs, CTV, and lifecycle marketing. An advocate for automation, he focuses on enhancing productivity and improving decision-making quality by automating processes, thus redirecting time from manual tasks to growth-focused opportunities.