Carol Lobaito
About Carol Lobaito
Carol Lobaito serves as the Vice President of Sales at Hotel Equities and The Hotel Group, bringing extensive experience in sales and marketing from previous roles at various hospitality organizations. She manages a team of sales directors and oversees a portfolio of hotels, contributing significantly to revenue generation and strategic marketing efforts.
Current Role at Hotel Equities
Carol Lobaito serves as the Vice President of Sales at Hotel Equities since 2018. In this role, she oversees a portfolio of 12 hotels, which includes a range of select service to 4-diamond full-service properties. Her responsibilities include managing a team of 12 sales directors, guiding them in revenue generation and marketing strategies. Under her leadership, the portfolio generates over $65 million in annual revenue. Lobaito also averages three hotel openings per year, managing all aspects from team development to brand liaison, including pre-opening budgets and marketing plans.
Previous Experience at Marcus Hotels & Resorts
Before her current position, Lobaito worked at Marcus Hotels & Resorts in various roles. She served as the National Sales Director from 2002 to 2004 and later as the Director of Sales & Marketing from 2004 to 2009. During her tenure, she played a significant role in restructuring the sales incentive program, which secured senior leadership approval for quarterly sales incentives and annual bonuses. Her experience at Marcus Hotels & Resorts provided her with a strong foundation in sales and marketing within the hospitality industry.
Background in Sales and Marketing
Lobaito has extensive experience in sales and marketing across multiple organizations. She worked at Spirit Cruises Ltd. as Director of Sales & Marketing from 2000 to 2002 and at Driftwood Hospitality Management as Director of Sales & Marketing from 2009 to 2010. Additionally, she held the position of Regional Director of Marketing at Cendant from 1996 to 2000. This diverse background has equipped her with a comprehensive understanding of the hospitality market and effective sales strategies.
Education and Qualifications
Carol Lobaito studied at San Jose State University, where she earned a Bachelor of Arts (BA) in Liberal Arts and Sciences/Liberal Studies from 1988 to 1990. Prior to that, she attended West Valley College, achieving an Associate of Arts (AA) degree from 1985 to 1988. Her educational background has provided her with a solid foundation that supports her professional endeavors in the hospitality industry.
Achievements in Hospitality Management
Throughout her career, Lobaito has achieved significant milestones in hospitality management. She has asset managed two lifestyle hotels with annual revenue exceeding $15 million. Additionally, she has collaborated with development teams to redesign corporate branding elements, including the corporate logo and website. Her ability to act as a trusted advisor to hotel ownership, providing market analysis and insights, has further enhanced her reputation in the industry.