Ana López Fernández
About Ana López Fernández
Ana López Fernández is a Digital Associated Director at Hotwire, where she has worked since 2019. She holds degrees in Publicidad y RRPP and has extensive experience in organizational leadership and digital brand management.
Current Role at Hotwire
Ana López Fernández serves as the Digital Brand Lab Director at Hotwire since 2019 and has held the position of Digital Associated Director since 2020. Based in the Madrid Area, Spain, she has been integral to the digital team, contributing to the development and execution of digital strategies. Her role encompasses overseeing various digital initiatives and ensuring alignment with the company's broader objectives.
Education and Training
Ana studied at Hotwire Academy, focusing on Organizational Leadership from 2016 to 2019, where she completed multiple certifications including Line Management, Managers Toolkit, Meetings that Work, and Change Management. She also holds a Licenciada in Publicidad y RRPP from Universidad Rey Juan Carlos, obtained between 2002 and 2007. Additionally, she completed a specialization course in Protocolo en Organismos Internacionales at IL3 - Universidad de Barcelona and participated in Super Leaders Training at Bevan Young Associates in 2018.
Professional Background
Ana's career began with roles in various organizations, including Text 100 as an Assistant Account Executive from 2007 to 2008 and El Corte Ingles as an Intérprete in 2005. She worked at McCann Erickson as a Trainee in 2007 before moving to Best Relations, where she served as PR, Social Media & Events Manager from 2008 to 2016. Prior to her current roles at Hotwire, she was a Programme Manager in the digital team from 2016 to 2019.
Certifications and Specializations
In addition to her formal education, Ana has pursued various certifications that enhance her leadership skills. She completed a Postgrado in Gestión de comunicación en Instituciones Públicas y estudios de opinión at Universidad Rey Juan Carlos from 2007 to 2009. She also earned a Certificado de Aptidud Pedagógica in Didáctica de la lengua inglesa from Universidad Complutense de Madrid between 2007 and 2008.
Key Skills and Areas of Expertise
Ana possesses a diverse skill set that includes digital strategy development, organizational leadership, public relations, and event management. Her educational background and professional experiences have equipped her with the ability to manage teams effectively and implement successful communication strategies within public and private sectors.