Beth Sissons
About Beth Sissons
Beth Sissons serves as the Associate Director and Practice Head at Hotwire in London, where she has worked since 2018. With a background in strategic communications for tech companies, she has held various roles at Hotwire since 2011 and has led campaigns for notable brands such as Facebook and Visa.
Work at Hotwire
Beth Sissons has held multiple roles at Hotwire since 2011, demonstrating a progressive career trajectory within the organization. She currently serves as Associate Director & Practice Head, a position she has held since 2018. Prior to this, she worked as Senior Programme Director, Digital Commerce Practice Lead, from 2017 to 2018, and as Programme Director from 2015 to 2017. Her earlier roles include Programme Manager and various positions as Programme Executive. Throughout her tenure, she has focused on delivering measurable business impact and has advised on strategic integrated communications campaigns, particularly for technology companies.
Education and Expertise
Beth Sissons studied English Literature at the University of Newcastle-upon-Tyne, where she earned a Bachelor of Arts (B.A.) degree from 2008 to 2011. Her educational background has equipped her with strong communication skills, which she applies in her professional role. Additionally, she has gained practical experience through work placements at The Partners Group and uSwitch.com in 2010. Her expertise lies in leading integrated communications campaigns and managing digital commerce practices.
Background
Beth Sissons began her career in communications with a volunteer position at St. Oswald's Hospice in 2011. She then joined Hotwire, where she progressively advanced through various roles over the years. Her early education at Joseph Rowntree School in York from 2001 to 2008 laid the foundation for her career in communications and public relations. Her experiences have shaped her understanding of the industry and her ability to lead effective campaigns.
Achievements
Beth Sissons has been recognized as a PR Week 30 Under 30 alumnus, highlighting her contributions to the public relations field at a young age. She has successfully led campaigns for major brands, including Facebook, Visa, and GoPro, showcasing her ability to manage high-profile projects. Her leadership in the Digital Commerce practice at Hotwire emphasizes her commitment to delivering impactful results for clients in the technology sector.