Camilo Lascano Tribin
About Camilo Lascano Tribin
Camilo Lascano Tribin is a Senior Director and Head of Creative Strategy & Integrated Services at Hotwire, where he has worked since 2023 in London. He has extensive experience in creative strategy and marketing communications, having previously held roles at notable companies including McDonald Butler and David Jones.
Work at Hotwire
Camilo Lascano Tribin currently serves as the Senior Director, Head of Creative Strategy & Integrated Services at Hotwire, a position he has held since 2023 in London, England. His role involves overseeing creative strategy and integrated services, focusing on delivering effective marketing solutions. Prior to this position, he worked as the Creative Strategy Director at Hotwire from 2021 to 2023, where he contributed to various marketing initiatives. His experience at Hotwire reflects his expertise in crafting engaging narratives and communications strategies.
Education and Expertise
Camilo Lascano Tribin holds a Bachelor of Arts (BA) in History and Political Economy from the University of Sydney. He furthered his education with a Master of Business in Marketing and Management from the University of Technology Sydney. Additionally, he completed a course in Customer Insights at the Institute of Data & Marketing (IDM) in 2020. His educational background supports his extensive experience in marketing communications and creative strategy.
Background
Camilo Lascano Tribin has a diverse professional background in marketing and creative strategy. He began his career as an Accounts Associate at Fuji Xerox in 2012. He then transitioned to various roles, including Marketing Executive at Crown Worldwide Group and Marketing Communications & Content Manager at Advantage Business Systems Limited. From 2013 to 2016, he worked as a Marketing Communications Specialist at David Jones in Sydney, Australia, before moving to London to serve as a Senior Creative Strategist & Copywriter at McDonald Butler.
Achievements
Throughout his career, Camilo Lascano Tribin has spearheaded digitally focused lead generation campaigns for notable companies such as Headspace and Pega. He has crafted creative communications and PR programmes for clients including Kyndryl, Endava, and GoCardless. His portfolio features successful Account-Based Marketing (ABM) programmes for industry leaders like Honeywell, ServiceNow, and VMware. His ability to work seamlessly with sales, marketing, and senior executive teams has been a key factor in his success.
Professional Experience
Camilo Lascano Tribin has accumulated significant experience in creative strategy and marketing communications across various organizations. He worked at McDonald Butler as Senior Creative Strategist & Copywriter from 2018 to 2020 and later as Creative Strategy Director from 2020 to 2021. His tenure at Hotwire includes multiple roles, demonstrating his adaptability and expertise in the field. He has focused on delivering strategy and creative for a wide range of campaigns, including demand generation and corporate communications programmes.