Crystal Frankenbery
About Crystal Frankenbery
Crystal Frankenbery is an experienced Art Director currently working at Hotwire, where she enhances brand visibility through integrated communications and design. She has held various design roles at notable companies including Apple, Microsoft, and WE Communications, and holds a Bachelor's degree in Graphic Design from Seattle University.
Current Role at Hotwire
Crystal Frankenbery serves as the Art Director at Hotwire since 2021. In this role, she collaborates with a global creative team to enhance brand visibility through integrated communications and design. She works closely with the VP of Marketing and the global team to visually and digitally enhance Hotwire's brand presence. Her responsibilities include showcasing the company's work on social platforms, ensuring a cohesive and engaging brand narrative.
Previous Experience in Design
Before joining Hotwire, Crystal held various design roles across notable companies. She worked as a Senior Designer for Global Marketing at WE Communications from 2019 to 2021. Prior to that, she was a Lead Designer at Stash Hotel Rewards from 2016 to 2018. Crystal also gained experience at Apple, where she held multiple positions including Technical Specialist, Specialist, and Genius Administrator between 2012 and 2016. Additionally, she worked as a Designer at Microsoft for six months in 2019.
Education and Graphic Design Background
Crystal Frankenbery studied at Seattle University, where she earned a Bachelor's degree in Graphic Design from 2012 to 2014. This educational background provided her with foundational skills in design principles and creative strategy, which she has applied throughout her career in various design roles.
Freelance and Independent Work
From 2014 to 2019, Crystal operated as a Freelance Graphic Designer under the name Hello Frankenbery Design. During this period, she developed her skills in creating tailored design solutions for diverse clients. Her freelance experience complements her corporate roles, allowing her to integrate creative strategies into business proposals and pitch presentations.
Technical Skills and Tools Utilized
Crystal utilizes Ceros to create interactive brand guidelines, landing pages, and social campaigns independently. This capability allows her to produce engaging digital content without relying on a developer, showcasing her proficiency in modern design tools and her ability to deliver innovative solutions in her role as Art Director.