Jill Scherer
About Jill Scherer
Jill Scherer is the Director of Digital at Hotwire, a position she has held since 2021. She has a background in communication and journalism, with experience in social media strategy and development roles across various organizations.
Work at Hotwire
Jill Scherer has been serving as the Director of Digital at Hotwire since 2021. In this role, she oversees digital strategies and initiatives, contributing to the company's growth and online presence. Her experience in digital marketing and strategy supports Hotwire's objectives in the competitive travel industry.
Education and Expertise
Jill Scherer has a diverse educational background. She studied at the University of Newcastle, focusing on Communication, Journalism, and Related Programs, and completed this program in 2009. She also attended Minnesota State University, Mankato, where she pursued General Studies from 2006 to 2007. Additionally, she earned a BA in Journalism and Mass Communications with an Art Minor from the University of Minnesota-Twin Cities, studying there from 2007 to 2010.
Previous Experience in Digital Strategy
Before joining Hotwire, Jill Scherer held several positions that enhanced her expertise in digital strategy. She worked as the Director of Strategy at Zonda from 2019 to 2021, where she developed strategic initiatives. Prior to that, she served as the Social Media Director at Snap Agency for one year, from 2017 to 2018, focusing on social media strategies and campaigns.
Experience in Youth Development and Communications
Jill Scherer has experience in the non-profit sector, having worked at Hospitality House Youth Development. She served as the Development Director from 2015 to 2017 and previously held the position of Communications & Fundraising Coordinator from 2014 to 2017. In these roles, she managed communications and fundraising efforts to support youth development programs.