Karine Besse
About Karine Besse
Karine Besse is a Senior Programme Manager at Hotwire, specializing in B2B2C communication strategies. With a strong background in public relations and communications management, she has held various roles across multiple industries in France.
Work at Hotwire
Karine Besse currently serves as a Senior Programme Manager (SPM) and Directrice de Clientèle Senior at Hotwire. She has been with the company since 2022, operating out of Ville de Paris, Île-de-France, France. In this role, she develops and manages B2B2C communication strategies aimed at enhancing the company's reputation. Her position involves close collaboration with various departments and stakeholders to achieve established key performance indicators (KPIs).
Previous Experience at Demandware
Prior to her current role, Karine Besse worked at Demandware, a Salesforce company, as RP Senior BtoBtoC from 2013 to 2014. During her one-year tenure in the Région de Paris, France, she focused on public relations strategies tailored for business-to-business-to-consumer communications. This experience contributed to her extensive background in communications management.
Background in Public Relations
Karine Besse possesses a strong background in public relations and communications management. She has held various roles across multiple industries, gaining extensive experience in both B2B and B2C communication strategies. Her career includes significant positions at Groupe SEB, OVH, and Robert Half International, where she developed her expertise in managing communication initiatives.
Career at Groupe SEB
At Groupe SEB, Karine Besse worked as a Senior Communication Consultant - BtoC from 2010 to 2012. During her two years in Paris and Lyon, she focused on consumer communication strategies, further enhancing her skills in public relations and communications management. This role was instrumental in shaping her approach to B2C communications.
Experience at Robert Half International
Karine Besse served as PR Manager & Communications France at Robert Half International from 2015 to 2019. Over the course of four years in Paris, she managed public relations efforts and communication strategies for the organization. This role allowed her to deepen her understanding of the communications landscape within a corporate environment.