Martin Opercan
About Martin Opercan
Martin Opercan serves as the Managing Director for Hotwire in Germany, a position he has held since 2022. With a background in strategic growth and brand development, he has extensive experience in leadership roles across various companies in Munich.
Work at Hotwire
Martin Opercan has been serving as the Managing Director for Germany at Hotwire since 2022. In this role, he oversees operations and strategic initiatives within the German market. Prior to this position, he held the title of Senior Director of Strategic Growth at Hotwire from 2021 to 2022. His experience at Hotwire reflects a commitment to driving growth and enhancing brand presence in the competitive landscape of public relations and communications.
Previous Experience in Leadership Roles
Before joining Hotwire, Martin Opercan worked as Managing Director and Partner at david+martin from 2016 to 2018. He also held the position of Director at häberlein & mauerer ag for eight years, from 2008 to 2016. Additionally, he served as Director of Standortleitung München at diffferent from 2018 to 2021. His extensive background in leadership roles has equipped him with a diverse skill set in management and strategic development.
Education and Expertise
Martin Opercan studied at BAW München, where he achieved the qualification of Marketingwirt. His educational background complements his professional experience, particularly in the areas of brand positioning and narrative development. He is also a certified Scrum Master, indicating his proficiency in agile methodologies and project management.
Career Focus and Specializations
Martin Opercan's career has evolved from public relations to a focus on comprehensive strategy projects. He specializes in the development of brand positioning and narratives, which are critical components in enhancing a company's market presence. His passion for the agile mindset and methods reflects his commitment to innovative approaches in strategic planning and execution.
Background in Public Relations
Martin Opercan originally started his career in public relations, which laid the foundation for his subsequent roles in strategic growth and management. This background has informed his understanding of brand communication and positioning, enabling him to effectively lead teams and projects in the communications sector.