Matt Oakley
About Matt Oakley
Matt Oakley serves as the Global Head of Data & Analytics at Hotwire, where he focuses on delivering audience insights and performance analytics solutions. He has a background in data operations and insight, with previous roles at McDonald Butler and a solid educational foundation in history and data-driven marketing.
Work at Hotwire
Matt Oakley serves as the Global Head of Data & Analytics at Hotwire, a position he has held since 2023. In this role, he is responsible for delivering audience insights and performance analytics solutions to clients, which enhances client engagement and satisfaction. He is also a member of the global growth team, contributing to the company's expansion and strategic initiatives. Prior to his current role, he worked as Head of Data & Insight at Hotwire from 2021 to 2023.
Education and Expertise
Matt Oakley studied at Sheffield Hallam University, where he earned a Bachelor of Arts (BA) in History from 2007 to 2009. He furthered his education at the Institute of Data & Marketing (IDM), where he achieved expertise in Data Driven Marketing. His educational background provides a strong foundation for his work in data and analytics.
Background
Before joining Hotwire, Matt Oakley worked at McDonald Butler for several years. He held multiple roles, including Head of Database Services from 2014 to 2015, Head of Data & Insight from 2018 to 2021, and Head of Data Operations from 2015 to 2018. His experience at McDonald Butler equipped him with extensive knowledge in data operations and insights.
Achievements
During his career, Matt Oakley has played a significant role in enhancing client engagement through data-driven strategies. His leadership in data and analytics at Hotwire and previous positions at McDonald Butler reflects his commitment to delivering valuable insights and performance analytics solutions. His contributions to the global growth team at Hotwire further demonstrate his involvement in strategic initiatives.