Patricia Meso
About Patricia Meso
Patricia Meso is an Associate Director at Hotwire, where she has worked since 2019, bringing over 16 years of experience in the communication sector. She has directed communication strategies for major clients such as IKEA and Burger King, and previously held positions at Ketchum and OmnicomPRGroup España.
Work at Hotwire
Patricia Meso has served as Associate Director at Hotwire since 2019. In this role, she is responsible for directing communication strategies for various clients. Her work focuses on adapting to new communication formats and engaging diverse audiences. Patricia's experience in the communication sector enhances her ability to lead effective campaigns that meet client objectives.
Previous Experience in Communication
Prior to her current position, Patricia Meso worked at OmnicomPRGroup España as an Account Director from 2008 to 2019. She managed communication accounts for notable brands, including McDonald's and Telepizza. Her career began at Evercom: Comunicación y Estrategia Digital, where she served as an Account Executive from 2001 to 2004. Additionally, she worked at Ketchum as an Account Director from 2004 to 2008.
Education and Expertise
Patricia Meso holds a Licenciatura in Ciencias Políticas from Universidad del País Vasco/Euskal Herriko Unibertsitatea, where she studied from 1991 to 1996. She also obtained a Master's degree in Periodismo from Master Grupo Vocento, completing her studies in 1999. Her educational background supports her extensive expertise in communication strategies and public relations.
Achievements in Client Management
Throughout her career, Patricia has directed communication strategies for major clients such as IKEA, NH Hotel Group, Grupo Varma, and MediaMarkt. Currently, she leads the Burger King account at Hotwire, demonstrating her capability in managing high-profile clients and delivering tailored communication solutions.
Industry Experience
With over 16 years of experience in the communication sector, Patricia Meso has developed a strong focus on adapting to new communication formats and audiences. Her extensive background in public relations and account management has equipped her with the skills necessary to navigate the evolving landscape of communication.