Sian B.
About Sian B.
Sian B. is a Programme Director at Hotwire, where she has worked since 2021. She has extensive experience in consulting services and strategic planning within the marketing and advertising industry.
Current Role at Hotwire
Sian B. currently serves as Programme Director at Hotwire, a position she has held since 2021. In this role, she is responsible for overseeing various programmes and ensuring the successful delivery of projects. Her expertise in consulting services, particularly in the marketing and advertising industry, supports her leadership in this capacity. Sian's focus on strategic planning and analysis enhances her effectiveness in managing client relationships and project execution.
Previous Experience at Hotwire
Before her current role, Sian worked at Hotwire as Senior Programme Manager from 2020 to 2021. During this time, she contributed to the management of key projects and client accounts. Her experience in this position laid the groundwork for her advancement to Programme Director, allowing her to leverage her skills in strategic planning and communications.
Professional Background
Sian has a diverse professional background in the marketing and public relations sectors. She has held various roles, including Senior Account Manager at Text100 and Senior Consultant at Archetype. Her tenure at Text100 spanned from 2018 to 2020, while her role at Archetype lasted from 2019 to 2020. Additionally, Sian has experience in social media marketing from her time at Avios, where she worked as a Social Media Marketing Executive and later as a Social Media & PR Account Executive.
Education and Expertise
Sian holds a Bachelor of Applied Science (BASc) in Business and Retail from Bournemouth University, where she studied from 2011 to 2015. She also earned a Foundation degree in Fashion Promotion from University College for the Creative Arts, completing her studies in 2011. Her educational background complements her professional expertise in strategic planning, social media management, and communications.
Early Career Experience
Sian's early career included various roles that contributed to her development in the marketing and hospitality sectors. She worked as a Sales Advisor at Marks and Spencer and as a Waitress at Platinum Recruitment Consultancy. Additionally, she gained experience in digital content marketing at Orchid Box Limited and as a Consultant at Square Peg International. These positions provided her with foundational skills that have been beneficial in her subsequent roles.