Geoff Whiting
About Geoff Whiting
Geoff Whiting is a Content Strategy Manager with over 10 years of experience in SaaS, logistics, remote work, and productivity management. He has held various roles in content strategy and copywriting, including positions at Hubstaff, Red Stag Fulfillment, and IBC Group.
Work at Hubstaff
Geoff Whiting has been serving as the Content Strategy Manager at Hubstaff since 2023. In this role, he has launched new capabilities and pricing structures that have yielded positive returns for the company. He has also led projects aimed at updating Ideal Customer Profiles (ICPs) and developing support sites and knowledge bases. Additionally, he has developed and executed content plans specifically targeting enterprise clients. His efforts have resulted in multiple notable mentions and interviews in major media outlets for Hubstaff.
Previous Experience in Content Management
Prior to his current position, Geoff Whiting held several roles in content management. He worked as a Senior Copywriter at Red Stag Fulfillment from 2021 to 2023. Before that, he served as a Senior Content and Digital Marketing Strategist at IBC Group - International Blockchain Consulting for nine months in 2018. He also worked as a Copywriting Manager at 7 Figure Automation from 2016 to 2018, and as a Freelance Writer at SmartBrief from 2013 to 2017.
Education and Expertise
Geoff Whiting studied Psychology at Louisiana State University, where he earned a Bachelor of Science degree from 2004 to 2007. He also attended the Louisiana School for Math, Science, and the Arts (LSMSA) from 2001 to 2003 and spent a year at Adelphi University in 2003-2004. He holds multiple certifications in content marketing and customer value optimization, which complement his extensive experience in SaaS, logistics, remote work, and productivity management.
Career Background
Geoff Whiting has over 10 years of experience in content strategy and management across various sectors. His earlier roles include serving as Vice President of Market Research at Rider Research from 2010 to 2012, and as an Associate Editor at American Shipper from 2011 to 2012. He also worked as an Editor at FierceMarkets from 2012 to 2013 and as an Editor at Rider Research from 2007 to 2010. His diverse background has equipped him with a broad skill set in content development and strategy.
Achievements in Content Strategy
Throughout his career, Geoff Whiting has achieved significant milestones in content strategy. At Hubstaff, he has successfully led initiatives that updated Ideal Customer Profiles and developed comprehensive support resources. His strategic content plans have effectively targeted enterprise clients, enhancing Hubstaff's market presence. Additionally, he has secured multiple media mentions and interviews, further establishing the company's reputation in the industry.