Paul Herron
About Paul Herron
Paul Herron serves as the Vice President of Business Development at Humble Bundle, where he focuses on strategic plans for customer acquisition and retention. With extensive experience in the video games industry, he has held various leadership roles across multiple companies and markets.
Work at Humble Bundle
Paul Herron currently serves as the Vice President of Business Development at Humble Bundle, a position he has held since 2020. In this role, he focuses on designing and executing strategic plans aimed at enhancing customer acquisition and retention. Prior to this, he worked at Humble Bundle as the Head of Humble Store from 2018 to 2020. His tenure at Humble Bundle has been marked by a strong emphasis on community development within the digital distribution sector.
Previous Experience in the Video Game Industry
Before joining Humble Bundle, Paul Herron held several key positions in the video game industry. He was the Commercial Director at Green Man Gaming for four months in 2011. He also worked at GameFly as the Director of Digital Marketing from 2011 to 2014, where he contributed for three years. His career includes a role as Head of International Digital Distribution at IGN Entertainment for nine months in 2010. Additionally, he worked at Oberon Media as part of International Business Partnerships from 2008 to 2010.
Expertise in Strategic Partnerships
Paul Herron specializes in identifying and developing successful partnerships within the video game industry. His expertise encompasses a range of areas, including licensing, mergers, and acquisitions. He has a proven track record of planning and executing the launch of several digital stores globally, demonstrating his ability to drive business growth through strategic initiatives.
Education and Market Experience
Paul Herron possesses extensive experience working across various global markets, including EMEA, North America, and the Asia-Pacific region. His background in the video games industry has equipped him with a comprehensive understanding of market dynamics and customer engagement strategies. This experience informs his approach to business development and community engagement.