Pian Pian Xu
About Pian Pian Xu
Pian Pian Xu is the Director of CRM at Hungryroot, where she has worked since 2021. She has held various marketing roles at notable companies including Spotify, Grubhub, and Amazon Web Services.
Current Role at Hungryroot
Pian Pian Xu serves as the Director of CRM at Hungryroot, a position she has held since 2021. In this role, she is responsible for overseeing customer relationship management strategies and initiatives. Her work focuses on enhancing customer engagement and retention, contributing to the overall growth of the company. Based in New York, New York, Xu utilizes her extensive marketing experience to drive CRM efforts.
Previous Experience in Marketing
Pian Pian Xu has a diverse background in marketing across various industries. Prior to her current role, she worked at Spotify as a Growth Marketing Manager from 2020 to 2021. She also held the position of Senior Associate for Programmatic Email Marketing at Grubhub from 2016 to 2018. Her earlier experience includes roles at AlphaSights as an Associate and at Amazon Web Services as a Marketing Specialist.
Education and Expertise
Pian Pian Xu studied at Northeastern University, where she focused on Marketing and Entrepreneurship, achieving a degree in International Business. This educational background has equipped her with the skills necessary for her roles in marketing and customer relationship management. Her expertise spans various aspects of marketing, including growth strategies and recruitment marketing.
Career Progression
Pian Pian Xu's career began in 2011 as a Marketing Co-op at AIG. She then transitioned to Shell as a Recruitment Marketing Specialist in 2013. Following that, she gained experience at Amazon Web Services in 2014. After her time at AlphaSights, she took on roles at Grubhub and Stash, where she served as Senior Product Marketing Manager from 2018 to 2020. This progression highlights her growth in the marketing field.