Angelo Cheong
About Angelo Cheong
Angelo Cheong is an Associate Director of Marketing Analytics with extensive experience in marketing strategy evaluation and customer loyalty enhancement. He has held various roles in notable companies such as Ibotta, Vail Resorts, and Caesars Entertainment Corporation, and holds a Master's degree in Business Administration from the University of California, Irvine.
Current Role at Ibotta
Angelo Cheong serves as the Associate Director of Marketing Analytics at Ibotta, Inc. since 2022. In this role, he is responsible for overseeing marketing analytics initiatives, utilizing his expertise to enhance marketing strategies and evaluate their effectiveness. His focus includes leveraging data-driven insights to inform decision-making processes and improve overall marketing performance.
Previous Experience at Ibotta
Prior to his current position, Angelo worked at Ibotta, Inc. as the Senior Manager of Marketing Analytics from 2019 to 2022. During his tenure, he contributed to the development and implementation of analytics frameworks that supported marketing efforts, enhancing the company's ability to assess campaign performance and optimize strategies.
Background in Marketing Analytics
Angelo has extensive experience in marketing analytics, having held various roles in the field. He worked at Vail Resorts as the Director of Visitation and Resort Analytics from 2017 to 2019, where he focused on analyzing guest data to drive visitation strategies. He also served as the Manager of Marketing Analytics at PETCO Animal Supplies, Inc. from 2013 to 2014, further solidifying his expertise in the area.
Education and Expertise
Angelo Cheong holds a Master's degree in Business Administration with a focus on quantitative and strategic marketing from the University of California, Irvine - The Paul Merage School of Business, achieved between 2002 and 2004. He also earned a Bachelor of Science in Political Science from UC San Diego. His educational background supports his expertise in test and control design, guest reinvestment strategies, competitive analysis, and segmentation.
Career Progression and Roles
Throughout his career, Angelo has held various positions that contributed to his professional growth. He worked at Caesars Entertainment Corporation in multiple roles, including Specialist in Loyalty Marketing and Director of Competitive Intelligence. His experience also includes serving as Resort Decision Support Manager at Vail Resorts from 2014 to 2017, where he applied his analytical skills to support decision-making processes.