Cassandra Fernandez
About Cassandra Fernandez
Cassandra Fernandez is an Associate Manager of Marketing Automation at Ibotta, Inc., with a strong background in marketing and communications. She has experience in executing multi-channel marketing campaigns and possesses technical skills in content management systems and marketing automation platforms.
Work at Ibotta
Cassandra Fernandez has been serving as the Associate Manager of Marketing Automation at Ibotta, Inc. since 2019. In this role, she focuses on optimizing marketing strategies through automation, enhancing the efficiency of marketing campaigns. Her responsibilities include managing marketing automation platforms and integrating various digital marketing tools to streamline efforts. This position allows her to leverage her extensive background in multi-channel marketing campaigns to maximize brand reach and engagement.
Education and Expertise
Cassandra Fernandez holds a Bachelor of Arts in Communication from Auburn University, where she studied from 2010 to 2014. She furthered her education by obtaining a Master's degree in Communication from The George Washington University, completing her studies from 2015 to 2017. Her academic background provides her with a strong foundation in communication principles, which she applies in her marketing roles. She possesses technical skills in content management systems (CMS) and has expertise in managing marketing automation platforms.
Background
Cassandra Fernandez began her career with various internships and positions that laid the groundwork for her marketing expertise. She worked as a Marketing and Communications Intern at Auburn University in 2014, followed by a Public Affairs Intern role at the Broadcasting Board of Governors in 2016. Her experience also includes positions at Hyperion Global Partners and the Food Research and Action Center, where she honed her skills in communications and marketing. Prior to her current role at Ibotta, she worked as a Marketing and Content Manager at Ten Spring Water from 2015 to 2018.
Achievements
Throughout her career, Cassandra Fernandez has demonstrated a proven track record in executing multi-channel marketing campaigns. She is skilled in event planning and outreach, which enhances brand visibility and customer engagement. Her experience in analytics for digital and social media enables her to make data-driven decisions that improve marketing strategies. These skills have contributed to her effectiveness in various marketing roles, including her current position at Ibotta.