Sara Henderson
About Sara Henderson
Sara Henderson is a Senior Director of B2B Marketing at Ibotta, Inc., where she has held various marketing roles since 2020. She studied at Southern Methodist University, earning both a Bachelor of Science and a Bachelor of Arts between 2009 and 2013.
Current Role at Ibotta
Sara Henderson serves as the Senior Director of B2B Marketing at Ibotta, Inc. since 2023. In this role, she is responsible for overseeing marketing strategies aimed at business clients. Her position involves developing and implementing initiatives that enhance Ibotta's presence in the B2B sector. She has been with Ibotta for multiple years, contributing to various marketing roles.
Previous Experience at Ibotta
Sara Henderson has held several positions at Ibotta, Inc. She worked as the Director of Client Marketing from 2022 to 2023, and prior to that, she served as Associate Director of Client Marketing from 2021 to 2022. Her earlier role was as Senior Manager of Client Marketing for Ad Products & Promotions from 2020 to 2021. These roles allowed her to develop expertise in client marketing and promotional strategies.
Experience at Drawbridge Inc.
At Drawbridge Inc., Sara Henderson worked in various capacities from 2015 to 2018. She began as a Sales Planner from 2015 to 2017 and later advanced to Manager of Sales Strategy & Planning from 2017 to 2018. Her time at Drawbridge focused on sales strategy and planning, contributing to the company's marketing efforts.
Educational Background
Sara Henderson studied at Southern Methodist University, where she earned a Bachelor of Science (B.S.) and a Bachelor of Arts (B.A.) from 2009 to 2013. Her education provided her with a strong foundation in business and marketing principles, which she has applied throughout her career.
Early Career Experience
Sara Henderson began her career with various roles in marketing and sales. She interned at Sharks Sports & Entertainment / San Jose Sharks in 2012. She also worked at AOL as a Sales Planner for Adap.tv and later as a Strategic Account Manager from 2013 to 2015. These early experiences contributed to her development in the marketing field.