Taylor Harvath
About Taylor Harvath
Taylor Harvath is a Senior Consumer Research Analyst at Ibotta, Inc., specializing in quantitative online communities. With a background in marketing and extensive experience in consumer research, Harvath combines analytical skills with insights into human behavior to assist companies in understanding their customers.
Work at Ibotta
Taylor Harvath has been employed at Ibotta, Inc. as a Senior Consumer Research Analyst since 2022. In this role, Taylor specializes in quantitative online communities, focusing on extracting insights from diverse global individuals. This position allows Taylor to leverage a strong foundation in market research and consumer behavior to support Ibotta's objectives in understanding customer needs and preferences.
Previous Experience in Market Research
Prior to joining Ibotta, Taylor held several positions in market research. Taylor worked at Ipsos North America as an Account Manager from 2021 to 2022, where responsibilities included managing client accounts and delivering research insights. Before that, Taylor spent two years at C+R Research, first as a Quantitative Research Analyst and earlier as a Quantitative Research Associate, where Taylor contributed to various research projects in the Greater Chicago Area.
Education and Expertise
Taylor Harvath earned a Bachelor’s degree in Marketing from Michigan State University - The Eli Broad College of Business, studying from 2014 to 2018. Taylor furthered education by obtaining a Master of Science in Market Research from the same institution in 2018. This academic background provides a solid foundation in both quantitative analysis and consumer insights, which are essential for Taylor's current role.
Background in Education and Internships
Taylor's professional journey began with various roles at Michigan State University, including a Marketing Teaching Assistant from 2016 to 2017 and a Marketing Intern in 2017. Additionally, Taylor worked as a Finance Intern at Federal-Mogul Motorparts in 2016. These experiences contributed to a comprehensive understanding of marketing principles and practices, enhancing Taylor's analytical skills.
Skills and Interests
Taylor combines a passion for quantitative analysis with an understanding of human behavior to help organizations build stronger customer relationships. Taylor enjoys engaging in discussions about marketing research, consumer behavior, and business topics, reflecting a commitment to continuous learning and professional development in the field.