Tara Sabanandan
About Tara Sabanandan
Tara Sabanandan serves as the Head of Marketing for the Americas at ICIS, where she has worked since 2014. With a background in media and communications, she has held various marketing roles and is passionate about connecting markets to optimize global resources.
Current Role at ICIS
Tara Sabanandan serves as the Head of Marketing for the Americas at ICIS, a position she has held since 2014. Based in the Houston, Texas area, she has contributed to the company's expansion in the energy and fertilizer markets. In this role, she focuses on connecting markets to optimize global resources, leveraging her extensive marketing expertise to enhance ICIS's presence in the Americas.
Previous Experience in Marketing
Before joining ICIS, Tara Sabanandan held several marketing positions that contributed to her professional development. She worked as a Sponsorship Coordinator at Discovery Communications in 2009 for two months, where she gained experience in sponsorship management. Prior to that, she was a Marketing Assistant at Centaur Communications from 2007 to 2009, and an Online Marketing Executive at ICAEW from 2010 to 2011. These roles provided her with a solid foundation in marketing strategies and execution.
Educational Background
Tara Sabanandan studied at Brunel University London from 2003 to 2007, where she earned a degree in Media and Communications with a 2:1 classification. This academic background equipped her with essential knowledge and skills in media strategies and communication, which she has applied throughout her marketing career.
Professional Interests and Philosophy
Tara Sabanandan has a passion for connecting markets to optimize global resources in her marketing role. She believes that personal fitness is crucial for mental and physical preparedness, reflecting her commitment to maintaining a balanced lifestyle. Outside of work, she enjoys spending time at the gym, which supports her overall well-being and productivity.
Experience with Innovative Companies
Throughout her career, Tara Sabanandan has gained experience working with innovative companies, including Euromoney. This exposure has allowed her to develop a keen understanding of market dynamics and the importance of strategic marketing initiatives in driving business growth.