Kenneth Parks
About Kenneth Parks
Kenneth Parks serves as the Chief Growth Officer at Icreon, where he has been employed since 2024. With over 20 years of experience in digital customer experience transformation and brand strategy, he has held leadership roles at various companies, including Digitas North America and Hero Digital, LLC.
Work at Icreon
Kenneth Parks serves as the Chief Growth Officer at Icreon, a position he has held since 2024. He operates on-site in the New York City Metropolitan Area. In this role, he focuses on driving growth strategies and enhancing the company's market presence.
Previous Experience
Prior to his current role, Kenneth Parks held several significant positions in the marketing and digital transformation sectors. He was the Chief Marketing Officer at Digitas North America from 2013 to 2016 and at Hero Digital, LLC from 2018 to 2023. He also served as EVP, Executive Managing Director at Digitas from 2008 to 2012 and as SVP, Client Relationship Lead & New Business at Modem Media from 2003 to 2008.
Education and Expertise
Kenneth Parks earned a Bachelor of Arts degree in Economics and English from the University of Galway. He has over 20 years of experience in Digital Customer Experience Transformation, Brand Strategy, and Marketing Cloud technologies. His expertise extends to next-gen Marketing-Media, Commerce, and Big Data.
Leadership Skills
Kenneth Parks possesses a range of leadership skills that include Service & Product Offering definition, Omni-Channel Marketing & Media, and Demand Generation & Sales. He has demonstrated proficiency in eCommerce Strategy, Team Development, and Partner Network Development. His ability to manage P&Ls and lead high-performing marketing and digital departments is notable.
Digital Transformation Experience
Kenneth Parks has a proven track record in leading digital transformation initiatives for major B2C and B2B companies across various industries, including Financial Services, High Tech, Travel & Hospitality, and Health & Wellness. His experience in these sectors highlights his capability to drive impactful change.