Samantha H.
About Samantha H.
Samantha H. serves as the Head of Insight and Special Projects at Ideagen, bringing extensive experience in marketing strategy and customer engagement from her previous roles at Ikano Bank and other organizations. She holds a Bachelor of Arts in Administrative Management and actively participates in community service and charity events.
Current Role at Ideagen Plc
Samantha H. serves as the Head of Insight and Special Projects at Ideagen, a position she has held since 2022. In this role, she is responsible for leading strategic initiatives and insights that drive the company's objectives. Her focus includes developing innovative projects that enhance organizational effectiveness and customer engagement.
Previous Experience at Ikano Bank
Samantha H. has extensive experience at Ikano Bank, where she held multiple roles over a span of several years. She worked as a Marketing Strategist from 2004 to 2011, followed by positions as Marketing Strategy Manager from 2011 to 2013 and Strategic Global Insight and CRM Manager from 2017 to 2019. During her tenure, she successfully managed the development and launch of the Ikano Loyalty App, securing £350k in funding and overseeing third-party suppliers. Additionally, she amplified customer engagement by recruiting over 6,000 customers to join research panels across three markets.
Education and Qualifications
Samantha H. studied at the University of Humberside, where she earned a Bachelor of Arts (BA) Hons in Administrative Management from 1989 to 1992. Prior to that, she attended Acklam VIth Form College in Middlesbrough. Her educational background provides a solid foundation for her career in marketing and insights.
Earlier Career and Contributions
Before her roles at Ikano Bank, Samantha H. worked at Experian as an Account Executive from 1995 to 1997 and at Ipsos as a Market Research Fieldwork Controller from 1993 to 1995. She implemented a Sharepoint Insight Knowledge Management tool at Ikano Bank, which delivered an estimated £0.1m value in its first year. These positions contributed to her expertise in market research and strategic insights.
Community Involvement and Personal Interests
Samantha H. is actively involved in her community, volunteering at a local Scout group and participating in one charity event each year. She also organizes a book club, demonstrating her leadership and organizational skills outside of her professional life. Recently, she has taken up open water swimming, reflecting her willingness to embrace new challenges.