Yu Chuan Liu
About Yu Chuan Liu
Yu Chuan Liu serves as the VP of Marketing Operations & Strategy at Ideagen, a position he has held since 2023. He has extensive experience in marketing roles across various companies, including Northdoor plc, Bizagi, UiPath, and Accenture.
Current Role at Ideagen Plc
Yu Chuan Liu serves as the Vice President of Marketing Operations & Strategy at Ideagen Plc. He has held this position since 2023. In this role, he is responsible for overseeing marketing strategies and operations to enhance the company's market presence and drive growth.
Previous Experience in Marketing
Prior to joining Ideagen, Yu Chuan Liu held several significant marketing roles. He worked at Northdoor plc as Head of Marketing from 2010 to 2013. He then served as Global Director of Demand Generation at Bizagi from 2016 to 2018. At UiPath, he held multiple positions, including Marketing Director for Growth Markets, EMEA, and Marketing Director for Enterprise, EMEA, from 2018 to 2022.
Educational Background
Yu Chuan Liu has a diverse educational background. He earned a Bachelor of Arts in Foreign Languages and Literatures from National Taiwan University from 1996 to 2000. He also obtained a Master of Science in Marketing from the University of Birmingham in 2004. Additionally, he studied English Literature at the University of Edinburgh, achieving another MSc from 2000 to 2001. He furthered his marketing education by completing the e-Marketing Award at CIM | The Chartered Institute of Marketing from 2008 to 2009.
Career Development and Roles
Yu Chuan Liu's career spans various roles in marketing across multiple organizations. He began his career as a Marketing Coordinator at Chevron for Texaco UK and Chevron Export from 2002 to 2003. He then worked as a Marketing & Communications Consultant at Accenture from 2004 to 2010. After his tenure at Northdoor, he transitioned to OutSystems as Head of Field Marketing for the UKI, Benelux, CE, and MEA regions from 2013 to 2016.