Amanda Chagoya
About Amanda Chagoya
Amanda Chagoya is a Senior Product Marketing Lead at IDEO, where she focuses on enhancing design thinking skills through marketing efforts for IDEO U. She has extensive experience in product marketing and business development, having held various roles at companies such as Ergobaby and Schwartz MSL.
Current Role at IDEO
Amanda Chagoya serves as the Senior Product Marketing Lead at IDEO, a position she has held since 2021. In this role, she leads the marketing efforts for IDEO U, which focuses on enhancing design thinking skills and fostering creative confidence among learners. Her responsibilities include developing marketing strategies that align with IDEO's mission and objectives, while also utilizing advanced CRM management skills to improve customer advocacy and lead generation.
Previous Experience at Ergobaby
Prior to her current role, Amanda worked at Ergobaby in various capacities. She served as the Associate Director of Product Marketing from 2018 to 2021, where she contributed to product marketing strategies. Before that, she was the Product Marketing Manager from 2014 to 2018, focusing on product positioning and messaging. Her experience at Ergobaby provided her with a solid foundation in product marketing within the consumer goods sector.
Background in Marketing at Schwartz MSL
Amanda Chagoya has extensive experience in marketing and business development from her time at Schwartz MSL. She held several positions from 2005 to 2011, including New Business Coordinator, Senior New Business Coordinator, Business Development Project Manager, and Marketing Manager. Her roles involved coordinating new business initiatives and managing marketing projects, which contributed to her expertise in the field.
Education and Expertise
Amanda studied Psychology at Salem State College, earning her Bachelor of Science degree from 1999 to 2004. She furthered her education at Kellogg Executive Education, where she obtained a Product Strategy Certificate in 2019. Her academic background, combined with her professional experience, has equipped her with expertise in developing and executing Go to Market strategies, particularly for online education platforms.
Skills in Project Management and Consumer Insights
Amanda possesses strong skills in managing cross-functional teams for project management and design research initiatives. She specializes in integrating consumer insights into product positioning and messaging strategies, which enhances the effectiveness of marketing campaigns. Her ability to leverage consumer data informs her approach to product marketing and strategy development.