Dawn Taketa Riordan
About Dawn Taketa Riordan
Dawn Taketa Riordan serves as the Executive Director of Marketing at IDEO, where she has worked since 2021. With extensive experience in marketing and business development, she has held various leadership roles across multiple companies, including Peet's Coffee & Tea and Gap Inc.
Work at IDEO
Dawn Taketa Riordan has been serving as the Executive Director of Marketing at IDEO since 2021. In this role, she manages a team of 13 and develops growth marketing strategies and programs for IDEO U. Her responsibilities include orchestrating efforts across a multi-disciplinary team to build consumer, enterprise, and university products. Prior to her current position, she held the role of Senior Director of Marketing at IDEO U from 2019 to 2020 and Product Marketing Director at IDEO U from 2016 to 2019.
Previous Experience
Before joining IDEO, Dawn Taketa Riordan worked at Peet's Coffee & Tea as General Manager of E-Commerce and Director of Digital Marketing from 2010 to 2013. She also served as Director of Marketing at Galileo Learning from 2013 to 2015. Her tenure at Gap Inc. included various roles such as Director of Business Development, Director of Media, and Director of Digital Marketing, spanning from 1992 to 2004. Her early career also featured a brief role as a Gap Strategy Project member in 1995.
Education and Expertise
Dawn Taketa Riordan holds a Master of Business Administration from the Haas School of Business at the University of California, Berkeley. She also earned a Bachelor of Arts degree from the University of California, Berkeley. Her educational background provides a strong foundation for her expertise in marketing and business development.
Diversity, Equity, and Inclusion Initiatives
Dawn Taketa Riordan co-leads IDEO's Diversity, Equity, and Inclusion (DEI) programs and is a member of IDEO's DEI leadership circle. Her involvement in these initiatives reflects her commitment to fostering an inclusive environment within the organization.
Leadership in Marketing Strategy
Throughout her career, Dawn Taketa Riordan has demonstrated leadership in marketing strategy and business design. At IDEO U, she leads design research and business design projects, contributing to the development of innovative marketing approaches and products.