Derek Robson
About Derek Robson
Derek Robson is the Chief Executive Officer at IDEO, a position he has held since 2023. He previously served as Managing Partner and President at Goodby Silverstein & Partners and has extensive experience in account planning and management across various advertising agencies.
Current Role at IDEO
Derek Robson serves as the Chief Executive Officer at IDEO, a position he has held since 2023. His role involves overseeing the company's strategic direction and operations. IDEO is known for its human-centered design approach, and Robson's leadership is focused on fostering innovation and collaboration within the organization.
Previous Experience at Goodby Silverstein & Partners
Before joining IDEO, Derek Robson worked at Goodby Silverstein & Partners for a total of ten years, from 2006 to 2016 as Managing Partner and from 2016 to 2023 as President. During his tenure, he contributed to the agency's growth and success in the San Francisco Bay Area, leading various high-profile campaigns and initiatives.
Background in Advertising
Derek Robson has an extensive background in advertising, beginning his career at Ogilvy & Mather as an Account Planner from 1989 to 1991. He then moved to Bartle Bogle Hegarty, where he held multiple roles including Account Planner, Deputy Head of Planning, and Business Director from 1992 to 2005. He returned to Ogilvy & Mather for another stint as an Account Planner from 1987 to 1989.
Education and Early Career
Derek Robson studied at Marlborough, St Albans from 1978 to 1983. His education laid the foundation for his career in advertising, where he developed skills in understanding consumer behavior and strategic planning, which he applied throughout his professional journey.
Published Work and Insights
Derek Robson authored an article titled 'The Illusion of Knowing Everything,' where he discusses the significance of understanding people's needs beyond mere data. This perspective reflects his approach to leadership and design, emphasizing the importance of empathy in the creative process.