Graham Cox
About Graham Cox
Graham Cox serves as the Director of Growth for EMEA at IDEO, where he has worked since 2022. With over two decades of experience in business development and marketing, he specializes in driving commercial success through innovative strategies across the EMEA network.
Work at IDEO
Graham Cox serves as the Director of Growth for the EMEA region at IDEO, a position he has held since 2022. Based in London, he is responsible for overseeing business commercial growth across a network of 71 offices in the EMEA region. His role involves setting strategy, planning, and activating growth programs to enhance IDEO's market presence. His focus on creative thinking aligns with IDEO's design-driven approach to innovation.
Previous Experience in Business Development
Before joining IDEO, Graham Cox accumulated extensive experience in business development and marketing. He worked at Weber Shandwick as Director of Business Development & Growth for EMEA from 2017 to 2022. Prior to that, he held the position of Business Director at People-Made from 2015 to 2017, and at StartJG for a brief period in 2015. His earlier roles include Director of Business Development and Marketing at DesignStudio London and Director of Business Development at Interbrand.
Educational Background
Graham Cox studied at the University of Leeds, where he earned a Master of Arts in Advertising and Marketing from 2004 to 2005. He also attended the University of Liverpool, achieving a 2:1 in English and Modern History from 2000 to 2002. His educational background provides a strong foundation for his career in marketing and business development.
Expertise in Marketing and Brand Management
Graham Cox specializes in the full marketing mix, with a strong emphasis on social media, digital communications, campaigns, and brand management. He has over two decades of experience working with global clients, delivering comprehensive brand strategies that span from business strategy to creative expression across various channels. His approach focuses on achieving commercial success through innovative and creative solutions.
Passion for Sports and Events Marketing
Graham Cox has a keen interest in sports, which is reflected in his professional experience. He has marketed significant sporting events, including tennis at Wimbledon and golf at St Andrews. This passion for sports informs his marketing strategies and enhances his understanding of audience engagement in the sports sector.