Ted Matsumoto
About Ted Matsumoto
Ted Matsumoto serves as the Senior Business Development Lead at IDEO in Tokyo, Japan, where he focuses on organizational capability development and cultural transformation. He has a background in strategic planning and consulting, with previous roles at Hakuhodo and Deloitte.
Work at IDEO
Ted Matsumoto has been serving as the Senior Business Development Lead at IDEO since 2020. He is based in Tokyo, Japan, where he focuses on organizational capability development and cultural transformation. His role involves leading the design and delivery of Design Thinking-based learning and development programs, which empower client teams to challenge existing norms. Matsumoto's work at IDEO emphasizes innovation and strategic planning, aligning with the company's mission to foster creativity and design excellence.
Previous Experience at Hakuhodo
Prior to his current position at IDEO, Ted Matsumoto worked at Hakuhodo as a Strategic Planning Director from 2006 to 2018. During his 12 years at Hakuhodo, he developed expertise in strategic planning and marketing. His role involved collaborating with various clients to create effective marketing strategies and campaigns, contributing to the agency's reputation in the industry.
Consulting Background at Deloitte
Ted Matsumoto also has experience as a Senior Consultant at Deloitte, where he worked for one year from 2018 to 2019. His consulting role involved providing strategic insights and recommendations to clients, leveraging his background in business administration and management. This position further enhanced his skills in business strategy and operational efficiency.
Education and Expertise
Ted Matsumoto holds a Master of Business Administration (MBA) from the Graduate School of Management at Globis University, where he studied from 2016 to 2018. He also earned a Bachelor of Environmental Design from Keio University, studying from 2001 to 2006. His educational background supports his expertise in business process reengineering (BPR) and organizational development, particularly in digitizing labor tasks for efficiency improvements.
Contributions to Inbound Tourism and Entrepreneurship
Ted Matsumoto has contributed to national government initiatives by helping devise inbound tourism strategies. He has also worked on incubating outdoor content businesses and shaping official guidelines for entrepreneurs entering the field. His efforts in these areas reflect his commitment to fostering innovation and supporting economic development through strategic planning.