Wendy W.
About Wendy W.
Wendy W. is a Senior Design Research Lead at IDEO, where she specializes in mixed methods research and co-designing experiences with youth. She has over a decade of experience in research and has worked with notable organizations such as The Walt Disney Company and BAV Consulting.
Current Role at IDEO
Wendy W. currently serves as the Senior Design Research Lead at IDEO, a position she has held since 2023 in Cambridge, Massachusetts. In this role, she leads mixed methods research and collaborates with youths to co-design future technologies and experiences. Her work focuses on creating compelling experiences that resonate emotionally with users.
Previous Experience at IDEO
Wendy W. has a significant history with IDEO, having worked there as a Senior Design Researcher from 2019 to 2021 and as a Design Research Lead from 2021 to 2023. During her tenure, she contributed to various projects, including those involving AI-enabled social experiences and emotionally-resonant AI designs.
Professional Background
Wendy W. has over 10 years of experience in both quantitative and qualitative research. She has held various roles, including Digital Analyst at Publicis Groupe, Internal Strategist at Madison Square Garden, and Manager of Business Insights at The Walt Disney Company. Additionally, she worked as a Senior Brand Strategist at BAV Group and as an Account Manager at Sourcepoint Technologies Inc.
Educational Qualifications
Wendy W. studied at Harvard University, where she earned an A.B. in Sociology and Psychology. She also attended the New England Conservatory of Music, achieving a Master's degree in Opera Performance. Her educational background supports her unique approach to design research, combining insights from the arts and social sciences.
Publications and Contributions
Wendy W. has contributed to discussions on AI and design through various articles, including 'When AI Enters the Group Chat' and 'Values-Led Prototyping for Next-Gen Creative AI.' She has also written about methods for testing product value with Gen Z, showcasing her expertise in understanding emerging trends and user needs.