Anupam Mukerji
About Anupam Mukerji
Anupam Mukerji is the Head of Marketing at IDfy and co-founder of Pitch Invasion New Media LLP, with extensive experience in marketing and digital solutions for major brands. He is also the founder of Yogastra, a global yoga brand, and has gained recognition as the Fake IPL Player.
Work at IDfy
Anupam Mukerji has served as the Head of Marketing at IDfy since 2017. In this role, he oversees marketing strategies and initiatives aimed at enhancing the company's presence in the market. His leadership contributes to IDfy's growth and engagement with clients in the Mumbai Area, India.
Education and Expertise
Anupam Mukerji completed his Bachelor of Business Administration (BBA) at the College of Business Studies from 1993 to 1996. He furthered his education by obtaining a Master of Business Administration (MBA) from S.P. Jain Institute of Management & Research between 1998 and 2000. His academic background provides a strong foundation for his expertise in marketing and business management.
Background
Anupam Mukerji co-founded Pitch Invasion New Media LLP in 2011, where he has been instrumental in delivering digital solutions to prominent sports media companies, including Star Sports and Microsoft. He also founded Yogastra, a global yoga brand, catering to practitioners worldwide. His diverse experience spans various roles in marketing and consulting.
Achievements
Anupam Mukerji gained recognition as the Fake IPL Player, marking a significant moment in India's internet culture as the first viral sensation. His work as an author, blogger, and columnist, along with his experience as a TED speaker, showcases his influence in the digital and marketing landscapes.
Previous Work Experience
Prior to his current roles, Anupam Mukerji worked as a Consultant at Career Launcher from 2004 to 2006. He also held the position of Marketing Manager at HCL Perot Systems for 11 months in 2000. These experiences contributed to his extensive knowledge in marketing and consulting.