Ashok Hariharan
About Ashok Hariharan
Ashok Hariharan is the Chief Executive Officer of IDfy, where he has worked since 2011. He co-founded the company, which specializes in fraud detection and identity verification, and has a background in engineering and strategic marketing.
Work at IDfy
Ashok Hariharan serves as the Chief Executive Officer at IDfy, a position he has held since 2011. Under his leadership, IDfy has developed innovative solutions to combat fraud and identity theft in virtual transactions. He has been instrumental in launching products such as Video KYC and Zero Touch Onboarding, particularly during the challenges posed by the pandemic in 2020. His efforts have contributed to significant growth for the company, which processes over 3 million transactions monthly through a two-click onboarding solution.
Education and Expertise
Ashok Hariharan holds an MBA in Strategic Marketing and Analytical Finance from the Indian School of Business, which he completed from 2005 to 2006. He also earned a Bachelor of Science in Electrical Engineering from Penn State University, studying there from 1996 to 2000. His educational background equips him with a strong foundation in both technical and strategic aspects of business, which he applies in his current role at IDfy.
Background
Ashok Hariharan has a diverse professional background that includes various engineering and managerial roles. He began his career as an intern at Acterna, followed by positions as a Hardware Engineer at Marconi Communications and Laurel Networks. He worked as a Strategy Manager and CE lead at British Telecom in London from 2006 to 2009 before returning to India to co-found IDfy in 2011. His South Indian heritage informs his perspective and approach in the tech industry.
Achievements
As a co-founder of IDfy, Ashok Hariharan played a key role in conceptualizing the company during a wedding party in December 2010. He has led the development of a forensics engine that analyzes data from over 100 databases to detect anomalies and potential fraud. His leadership has been pivotal in navigating the early stages of IDfy as a bootstrapped startup and in driving the company’s growth during the pandemic.