Desiree Bats
About Desiree Bats
Desiree Bats is the Field Marketing Manager for Benelux at IGEL Technology, where she has worked since 2019. With a background in marketing from Gartner and a Bachelor's degree in Tourism and Travel Services Management, she focuses on building trust-based relationships and combines brand marketing with data-driven strategies.
Current Role at IGEL Technology
Desiree Bats serves as the Field Marketing Manager for the Benelux region at IGEL Technology. She has held this position since 2019, contributing to the company's marketing strategies and initiatives from her base in Schiphol Rijk. In her role, she focuses on developing marketing campaigns that resonate with local clients and stakeholders, ensuring alignment with the overall business objectives.
Previous Experience at Gartner
Desiree Bats worked at Gartner from 2005 to 2018, where she held multiple roles including Senior Coordinator and Marketing Specialist, followed by Marketing Campaign Manager. Over her 13 years at Gartner, she developed expertise in managing marketing campaigns and fostering client relationships, primarily in the Amsterdam Area. This experience laid the foundation for her strategic approach to marketing.
Educational Background
Desiree Bats studied at NHTV internationaal hoger onderwijs Breda, where she obtained a Bachelor's degree in Tourism and Travel Services Management from 1991 to 1995. This educational background provided her with a solid foundation in management principles, which she has applied throughout her career in marketing.
Skills and Expertise
Desiree Bats possesses strong organizational and strategic skills that enhance her effectiveness in marketing roles. She combines brand marketing with data-driven performance marketing tactics, which allows her to build and maintain trust-based relationships with clients and key stakeholders. Her focus on these relationships contributes to the success of her teams and the overall business.
Early Career at Ton Kastermans Fotografie B.V.
Before entering the marketing field, Desiree Bats worked as an Office Manager at Ton Kastermans Fotografie B.V. from 1995 to 1998. This early experience helped her develop essential organizational skills and an understanding of business operations, which have been beneficial in her subsequent marketing roles.