Mathias Buettner
About Mathias Buettner
Mathias Buettner serves as the Vice President of EMEA Marketing at IGEL Technology, where he has worked since 2023. He has a strong background in marketing and business development, particularly within the enterprise software and SaaS sectors, and has held various leadership roles in notable companies throughout his career.
Current Role at IGEL Technology
Mathias Buettner serves as the Vice President of EMEA Marketing at IGEL Technology, a position he has held since 2023. In this role, he is responsible for overseeing all marketing and sales development representative (SDR) activities across the EMEA and APAC markets. His leadership is integral to the EMEA Senior Management Team, where he collaborates closely with various departments to drive marketing initiatives.
Professional Background
Mathias Buettner has a diverse professional background in marketing and business development within the technology sector. He has held several key positions, including Director of Marketing at Citrix from 2016 to 2023, and Senior Manager of Channel Partner Marketing at NetApp Germany GmbH from 2007 to 2012. His experience spans various roles that focus on strategic marketing and partnership development.
Education and Qualifications
Mathias Buettner studied at the Bavarian Academy for Advertising and Marketing in Munich, where he achieved qualifications in Public Relations and Direct Marketing. He earned the Public-Relations-Fachwirt BAW in 1997 and the Direktmarketing-Fachwirt BAW from 2000 to 2001. His educational background supports his extensive experience in marketing and communications.
Expertise in Marketing and Business Development
Buettner possesses extensive expertise in setting up growth strategies for new business development, particularly in the EMEA region. He has a strong focus on enterprise software, SaaS, cloud computing, and CRM. His experience includes improving customer management and forecast accuracy through collaboration with sales and partner management, demonstrating his strategic approach to marketing.
Previous Positions and Experience
Throughout his career, Mathias Buettner has held various marketing roles in notable companies. He worked at Autodesk GmbH as EMEA Field Marketing Manager for Emerging Countries and at Zuora as Director of Marketing for Central and Eastern Europe. His earlier roles include Product Marketing Manager at FrontRange Solutions Germany GmbH and EMEA Marketing Opportunity Manager at NetApp Germany GmbH, showcasing a consistent trajectory in marketing leadership.