Logan Schiff
About Logan Schiff
Logan Schiff Director of Paid Media
Logan Schiff holds the position of Director of Paid Media. In this role, Logan is responsible for overseeing and managing paid media strategies. This includes the planning, execution, and optimization of advertising campaigns across various digital platforms. His expertise is pivotal in driving the digital advertising efforts and ensuring effective budget allocation to maximize ROI.
Logan Schiff and Performance Max Campaigns
Logan Schiff engages in discussions with CEO John Lincoln about Performance Max Campaigns. These conversations involve strategies for leveraging Google's latest campaign type, which aims to simplify campaign management while optimizing the performance across all of Google's advertising channels. Logan's insights help in understanding the intricacies of Performance Max Campaigns and how they can be harnessed for optimal marketing effectiveness.
Logan Schiff on Building a Robust Digital Marketing Media Mix
Logan Schiff provides guidance on how to create a comprehensive and effective digital marketing media mix. His approach includes integrating various digital channels such as social media, search engines, display ads, and video marketing. Logan emphasizes the importance of a strategic blend of these channels to reach a broader audience and achieve marketing objectives effectively.